I reached the end of the line. While in line I spoke with a store employee and learned that I need to sign-up for the Quest demo. I’ll be able to pick one Quest for an approximate 10 minute experience. I decided that the signup will be one of my first goals and I’ll explore other things after that.

On mobile devices click on the cardboard icon to use a VR headset to look around
Look around with directional swipe gestures on touch screens, or use the top-left Google Street View like controls of the YouTube video. Use cardboard or VR headsets if available for more immersive experience.